BETABOOKS
Market Research, Digital,
Social Media, Website

There are clients who need our help with strategy to reorganize their business operations before any effective marketing activity can occur. BetaBooks had some business drag with pricing, communication, target market and other core areas. We executed internal customer surveys and a market research study to uncover critical issues that needed to be addressed. Only after this analytic work was completed did we move forward with marketing planning that included a revised website, improved social media activity, paid advertising and partner promotions.