A Retail Strategy
For a Legacy Brand
HaRLEY-Davidson
DIGITAL ADS, SOCIAL MEDIA, PROMOTION, EVENT MARKETING
HaRLEY-Davidson
DIGITAL ADS, SOCIAL MEDIA, PROMOTION, EVENT MARKETING
Harley-Davidson
DIGITAL ADS, SOCIAL MEDIA,
PROMOTION, EVENT MARKETING
Harley-Davidson is a globally recognized brand but the agency had to balance this with developing a marketing retail strategy to drive dealership traffic. The agency was nimble enough to maintain the brand essence of Harley-Davidson while creating and executing a retail plan that included social media, digital advertising, promotion and large events that drove customer traffic.